Online / Offline Marketing Options List for the Small Medium Business
Web Marketing Methods Checklist
Offline Promotion
* Community events
* Direct mail
* Marketing collateral (brochures, spec sheets)
* Offline advertising
* Offline public relations and press releases
* Packaging
* Product placement
* Promotional items (specify)
* Site launch activities
* Stationery
Free E-Mail Techniques
* Autoresponders
* FAQs and packaged blurbs
* Group or bulk e-mail
* Signature blocks
Onsite Promotion
* Affiliate program
* Automatic updates (specify type of content, such as date, quote)
* Awards posting
* Blog
* Bookmark reminders
* Calls to action
* Chat room
* Content updates
* Contests, drawings, and games
* Coupons and discounts
* Downloads (postcards, sound effects, animation)
* Endorsement logos (BBBOnLine, TRUSTe, VeriSign)
* Favicons
* Free offers (giveaways)
* Guest books
* Make This Your Home Page tool
* Internal banners
* Live events onsite
* Logo
* Loyalty program
* Message board
* Nonprofit donation marketing
* Onsite auction
* Onsite newsletter registration
* Onsite search
* Other interactive or rich media
* Product reviews (onsite)
* RSS (Real Simple Syndication) feeds
* Samples
* Social networks (onsite)
* Surveys and polls
* Tell a friend (send a link)
* Testimonials
* Viral marketing
* Vlog (video blog)
* What’s New page
* Wiki
Online Promotion (Buzz Campaigns)
* Award site submissions
* Blogging
* Hot sites submissions
* Inbound link campaign
* Online link campaign
* Online press releases
* Podcasting
* Posting to chat rooms, message boards, and social network sites
* Posting to review and opinion sites
* Reciprocal links
* Text messaging
* Viral techniques
* Webinars or Webcasting
* What’s New announcements
* Wireless marketing and cell phones
Opt-In E-Mail Newsletters
Specify audience, frequency, and method.
* Own e-mail lists
Audience:___________ Frequency:___________ Method:_____________
* Paid (subscription) newsletters or e-zines
Audience:___________ Frequency:___________ Method:_____________
* Public mailing lists
Audience:___________ Frequency:___________ Method:_____________
* Rental e-mail lists
Audience:___________ Frequency:___________ Method:_____________
* Viral e-mail
Audience:___________ Frequency:___________ Method:_____________
Search Engine Submissions
* Basic 4
* Directory submissions
* Industry engine submissions
* International search engines
* Local and map submissions
* Shopping search engines (free)
* Specialty search engines (for blogs, videos, images, and so on)
* Paid submission service
* Search engine optimization onsite
* XML feeds
Paid Online Advertising
* Banner advertising
* Banner exchange
* Classifieds online
* Google AdWords PPC and other options
* Newsletter sponsorships
* Nonprofit sponsorships
* Other PPC engines and directories
* Overture PPC
* Shopping PPC
* Site sponsorships
* Yahoo! Search Marketing PPC and other options
ServiceXen Thoughts about Software Strategy, Marketing and Management 
Nice list, for the people who are interested in free banner exchange for advertisement, I recommend you to look at http://www.admatchup.com. Its free, easy to join, and you’ll get free advertisement proportional to the size and number of advertisements your website does for others.
That’s a very thorough list for small businesses. Nice. I would personally lean toward buzz marketing first if I were a small business looking for cost effective advertising. That might be because we are a buzz marketing company. 🙂 But it really is a great way to reach a large amount of people.
We help small and medium businesses get involved in online conversations that are relevant to their company and industry. We charge less than a lot of other buzz marketing companies because our focus is on smaller businesses. We will also be releasing a consumer version of our software that will allow companies to self serve.
Cari
Buzz.io
What a great list. I’ve bookmarked it and will be going over it and trying each one. Thanks.
Great list!
In the next article, we expect you to write a description for each one of these for newbie marketeers.