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Online / Offline Marketing Options List for the Small Medium Business

October 22, 2008

Web Marketing Methods Checklist

Offline Promotion
*    Community events
*    Direct mail
*    Marketing collateral (brochures, spec sheets)
*    Offline advertising
*    Offline public relations and press releases
*    Packaging
*    Product placement
*    Promotional items (specify)
*    Site launch activities
*    Stationery

Free E-Mail Techniques
*    Autoresponders
*    FAQs and packaged blurbs
*    Group or bulk e-mail
*    Signature blocks

Onsite Promotion
*    Affiliate program
*    Automatic updates (specify type of content, such as date, quote)
*    Awards posting
*    Blog
*    Bookmark reminders
*    Calls to action
*    Chat room
*    Content updates
*    Contests, drawings, and games
*    Coupons and discounts
*    Downloads (postcards, sound effects, animation)
*    Endorsement logos (BBBOnLine, TRUSTe, VeriSign)
*    Favicons
*    Free offers (giveaways)
*    Guest books
*    Make This Your Home Page tool
*    Internal banners
*    Live events onsite
*    Logo
*    Loyalty program
*    Message board
*    Nonprofit donation marketing
*    Onsite auction
*    Onsite newsletter registration
*    Onsite search
*    Other interactive or rich media
*    Product reviews (onsite)
*    RSS (Real Simple Syndication) feeds
*    Samples
*    Social networks (onsite)
*    Surveys and polls
*    Tell a friend (send a link)
*    Testimonials
*    Viral marketing
*    Vlog (video blog)
*    What’s New page
*    Wiki

Online Promotion (Buzz Campaigns)
*    Award site submissions
*    Blogging
*    Hot sites submissions
*    Inbound link campaign
*    Online link campaign
*    Online press releases
*    Podcasting
*    Posting to chat rooms, message boards, and social network sites
*    Posting to review and opinion sites
*    Reciprocal links
*    Text messaging
*    Viral techniques
*    Webinars or Webcasting
*    What’s New announcements
*    Wireless marketing and cell phones

Opt-In E-Mail Newsletters
Specify audience, frequency, and method.
*    Own e-mail lists
Audience:___________ Frequency:___________ Method:_____________
*    Paid (subscription) newsletters or e-zines
Audience:___________ Frequency:___________ Method:_____________
*    Public mailing lists
Audience:___________ Frequency:___________ Method:_____________
*    Rental e-mail lists
Audience:___________ Frequency:___________ Method:_____________
*    Viral e-mail
Audience:___________ Frequency:___________ Method:_____________

Search Engine Submissions
*    Basic 4
*    Directory submissions
*    Industry engine submissions
*    International search engines
*    Local and map submissions
*    Shopping search engines (free)
*    Specialty search engines (for blogs, videos, images, and so on)
*    Paid submission service
*    Search engine optimization onsite
*    XML feeds
Paid Online Advertising
*    Banner advertising
*    Banner exchange
*    Classifieds online
*    Google AdWords PPC and other options
*    Newsletter sponsorships
*    Nonprofit sponsorships
*    Other PPC engines and directories
*    Overture PPC
*    Shopping PPC
*    Site sponsorships
*    Yahoo! Search Marketing PPC and other options

4 Comments leave one →
  1. October 22, 2008 6:08 am

    Nice list, for the people who are interested in free banner exchange for advertisement, I recommend you to look at Its free, easy to join, and you’ll get free advertisement proportional to the size and number of advertisements your website does for others.

  2. Cari permalink
    October 23, 2008 2:13 am

    That’s a very thorough list for small businesses. Nice. I would personally lean toward buzz marketing first if I were a small business looking for cost effective advertising. That might be because we are a buzz marketing company. 🙂 But it really is a great way to reach a large amount of people.

    We help small and medium businesses get involved in online conversations that are relevant to their company and industry. We charge less than a lot of other buzz marketing companies because our focus is on smaller businesses. We will also be releasing a consumer version of our software that will allow companies to self serve.


  3. October 23, 2008 12:26 pm

    What a great list. I’ve bookmarked it and will be going over it and trying each one. Thanks.

  4. November 6, 2008 7:54 am

    Great list!
    In the next article, we expect you to write a description for each one of these for newbie marketeers.

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