Skip to content

Online / Offline Marketing Options List for the Small Medium Business

October 22, 2008

Web Marketing Methods Checklist

Offline Promotion
*    Community events
*    Direct mail
*    Marketing collateral (brochures, spec sheets)
*    Offline advertising
*    Offline public relations and press releases
*    Packaging
*    Product placement
*    Promotional items (specify)
*    Site launch activities
*    Stationery

Free E-Mail Techniques
*    Autoresponders
*    FAQs and packaged blurbs
*    Group or bulk e-mail
*    Signature blocks

Onsite Promotion
*    Affiliate program
*    Automatic updates (specify type of content, such as date, quote)
*    Awards posting
*    Blog
*    Bookmark reminders
*    Calls to action
*    Chat room
*    Content updates
*    Contests, drawings, and games
*    Coupons and discounts
*    Downloads (postcards, sound effects, animation)
*    Endorsement logos (BBBOnLine, TRUSTe, VeriSign)
*    Favicons
*    Free offers (giveaways)
*    Guest books
*    Make This Your Home Page tool
*    Internal banners
*    Live events onsite
*    Logo
*    Loyalty program
*    Message board
*    Nonprofit donation marketing
*    Onsite auction
*    Onsite newsletter registration
*    Onsite search
*    Other interactive or rich media
*    Product reviews (onsite)
*    RSS (Real Simple Syndication) feeds
*    Samples
*    Social networks (onsite)
*    Surveys and polls
*    Tell a friend (send a link)
*    Testimonials
*    Viral marketing
*    Vlog (video blog)
*    What’s New page
*    Wiki

Online Promotion (Buzz Campaigns)
*    Award site submissions
*    Blogging
*    Hot sites submissions
*    Inbound link campaign
*    Online link campaign
*    Online press releases
*    Podcasting
*    Posting to chat rooms, message boards, and social network sites
*    Posting to review and opinion sites
*    Reciprocal links
*    Text messaging
*    Viral techniques
*    Webinars or Webcasting
*    What’s New announcements
*    Wireless marketing and cell phones

Opt-In E-Mail Newsletters
Specify audience, frequency, and method.
*    Own e-mail lists
Audience:___________ Frequency:___________ Method:_____________
*    Paid (subscription) newsletters or e-zines
Audience:___________ Frequency:___________ Method:_____________
*    Public mailing lists
Audience:___________ Frequency:___________ Method:_____________
*    Rental e-mail lists
Audience:___________ Frequency:___________ Method:_____________
*    Viral e-mail
Audience:___________ Frequency:___________ Method:_____________

Search Engine Submissions
*    Basic 4
*    Directory submissions
*    Industry engine submissions
*    International search engines
*    Local and map submissions
*    Shopping search engines (free)
*    Specialty search engines (for blogs, videos, images, and so on)
*    Paid submission service
*    Search engine optimization onsite
*    XML feeds
Paid Online Advertising
*    Banner advertising
*    Banner exchange
*    Classifieds online
*    Google AdWords PPC and other options
*    Newsletter sponsorships
*    Nonprofit sponsorships
*    Other PPC engines and directories
*    Overture PPC
*    Shopping PPC
*    Site sponsorships
*    Yahoo! Search Marketing PPC and other options

Advertisements
4 Comments leave one →
  1. October 22, 2008 6:08 am

    Nice list, for the people who are interested in free banner exchange for advertisement, I recommend you to look at http://www.admatchup.com. Its free, easy to join, and you’ll get free advertisement proportional to the size and number of advertisements your website does for others.

  2. Cari permalink
    October 23, 2008 2:13 am

    That’s a very thorough list for small businesses. Nice. I would personally lean toward buzz marketing first if I were a small business looking for cost effective advertising. That might be because we are a buzz marketing company. 🙂 But it really is a great way to reach a large amount of people.

    We help small and medium businesses get involved in online conversations that are relevant to their company and industry. We charge less than a lot of other buzz marketing companies because our focus is on smaller businesses. We will also be releasing a consumer version of our software that will allow companies to self serve.

    Cari
    Buzz.io

  3. October 23, 2008 12:26 pm

    What a great list. I’ve bookmarked it and will be going over it and trying each one. Thanks.

  4. November 6, 2008 7:54 am

    Great list!
    In the next article, we expect you to write a description for each one of these for newbie marketeers.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: