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SEO Plan to improve website ranking

May 23, 2008
tags: ,

SEO Plan
Goals and Strategies Notes
Primary goal
Secondary goal
Secondary goal
Secondary goal
Description of marketing strategy
Who are your best customers and why?
Who is your competition? (Include URLs.)
What’s the geographic scope of your marketing?
Web Site Design
Corporate history, news, PR, or current events?
Executive bios?
Product and service information?
Customer support/live help?
Online requests for information or contact forms?
Membership-only content?
Contact information?
Educational materials?
Links or resources?
Archived content?
Unique title tags on each page?
Meta keyword tags?
Meta description tags?
Alt tags?
Anchor text?
Links and linking strategies?
Keyword density? (Suggested 3–7 percent.)
Keyword Considerations
Keyword brainstorming
Initial keyword list
Keyword research
Pay-per-click strategies
Content Considerations
Well-written and reader friendly?
Keywords included in body text?
Keywords included in titles?
Keywords included in directories?
Keywords included in file names?
Keywords contained in images? (Should be avoided.)
Keyword variation?
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